The results are in: DataOS is the "Data Solution of the Year - Marketing" in the 6th annual Data Breakthrough Awards. This recognition from Data Breakthrough, an independent market intelligence organization, validates what our customers already know–DataOS is transforming how enterprises activate their data.
Why DataOS is a Game-Changer for Marketers and More
If you've struggled with fragmented customer data across different channels, you share a common pain point with many other companies right now. DataOS was designed specifically to tackle this persistent challenge across the enterprise.
DataOS seamlessly integrates with existing data stacks, enhancing rather than replacing current systems. By abstracting complexity, it streamlines data operations and accelerates quality data delivery across all business functions. Our innovative data products approach transforms fragmented data into high-quality, reusable, business-ready assets that teams can trust and instantly activate. For marketers, Customer 360 exemplifies this approach–delivering consumption-ready data that provides a complete customer view for advanced segmentation strategies or e-commerce campaigns.
One of the most powerful features of DataOS is its universal semantic model, which connects disparate datasets and makes them immediately usable for fundamental marketing activities like personalized email campaigns, cross-channel ad targeting, and real-time offer optimization. Teams are also applying it to advanced audience segmentation and e-commerce SEO.
As Modern's CEO Srujan Akula puts it: "DataOS acts as a powerful orchestration layer that simplifies the entire data ecosystem. For marketing teams this means faster campaign discoveries, real-time and predictive customer intelligence, and the agility to respond to market opportunities as they emerge."
Why This Award Matters
The Data Breakthrough Awards program is highly competitive, attracting thousands of nominations from across the globe. Steve Johansson, Managing Director at Data Breakthrough, highlighted why DataOS stood out:
"DataOS's combination of rapid implementation, dramatic efficiency gains, and reusable data products empowers marketing teams with self-service capabilities and business agility to rapidly execute on market opportunities. That makes DataOS our pick for 'Data Solution of the Year for Marketing."
About The Modern Data Company
We're revolutionizing how businesses use data as a strategic asset. Our flagship platform, DataOS, is a cloud-native solution that solves complex data challenges 90% faster than traditional methods, at substantial cost savings.
DataOS simplifies the entire data product lifecycle—from creation to deployment and maintenance—while uniquely supporting AI/ML era demands, including LLM and GenAI use cases. We're bringing software best practices to the data world, transforming data management with a focus on business outcomes.
Want to learn how DataOS can transform your marketing operations? Contact us to schedule a demo
About Data Breakthrough: Part of the Tech Breakthrough organization, Data Breakthrough Awards recognize innovation and market disruption in data technologies, services, companies and products globally. Learn more at DataBreakthroughAwards.com.
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