
How to drive trusted decisions without changing your current data infrastructure.
Learn more about DataOS in our white paper.
A couple of years ago, we started working with a fortune 100 retail company in the US. They had invested 100’s of millions of dollars towards data management with no measurable ROI. Basic questions like “how many customers do I have?” were not answered accurately; marketing and personalization was being driven by low quality data that was a week old; frustrated marketing teams created their own shadow solutions to address their team’s needs.
If this sounds familiar to you, you are not alone. 80% of data modernization initiatives failed to deliver positive ROI for companies which in some cases have invested over $500M to solve this problem (McKinsey). Data today is HARD. The biggest reason for this is complexity:
The end result: years spent addressing symptoms of data complexity instead of the disease.
To quote the American anthropologist Joseph A. Tainter, “…in the evolution of a society, continued investment in complexity as a problem-solving strategy yields a declining marginal return”. This applies to data just as it applies to society in general.
We founded The Modern Data Company because we believe that data
Data is a 30% tech problem and 70% people problem. A successful data company can’t be built without immense empathy towards the customer and the people issues within customer organizations. Modern Data is a value-driven company with empathy as a core attribute. These values are what will enable us to deliver consistent value and satisfied customers.
Contact us to find out how Modern’s DataOS—the world’s first operating system—can transform the way you handle your data.
Be the first to know about the latest insights from Modern.
Customer data platforms (CDPs) are increasingly popular sources of customer insights. These systems are usually owned and operated by an enterprise marketing department and provide data for insights into customer trends, behavior, and customer 360 analyses....
Banking and Capital Markets are undergoing a period of transformation. The global economic outlook is somewhat fragile, but banks are in an excellent position to survive and thrive as long as they have the right tools in place. According to Deloitte’s report 2023...
Data center downtime can be costly. Gartner estimates that downtime can cost $5,600 per minute, extrapolating to well over $300K per hour. When your organization’s digital service is interrupted, it can impact employee productivity, company reputation, and customer...
Once upon a time, Gartner predicted that 40% of all data science tasks would be automated. Naturally, this caused some discussion about the future of the profession and whether it would still be the hottest position on the market. However, as the field progresses,...
One of the biggest reasons societies band together to create a governing body is to help care for members of that society. Government should help us maintain a certain standard of living, help solve societal challenges, and mobilize when disruptions happen....
Looking to the Future - How a Data Operating System Breathes Life Into Healthcare
Get to the Future Faster - Modernize Your Manufacturing Data Architecture Without Ripping and ReplacingImplementing customer lifetime value as a mission-critical KPI has many challenges. Companies need consistent, high-quality data and a straightforward way to measure...
Get to the Future Faster - Modernize Your Manufacturing Data Architecture Without Ripping and ReplacingImplementing customer lifetime value as a mission-critical KPI has many challenges. Companies need consistent, high-quality data and a straightforward way to measure...
Enable a Data-Informed Government - Modernize Your Data Architecture Without Ripping and ReplacingImplementing customer lifetime value as a mission-critical KPI has many challenges. Companies need consistent, high-quality data and a straightforward way to measure CLV....
Unified Data Platform Weaves Distributed, Diverse, and Dynamic Data in Modern EnvironmentsImplementing customer lifetime value as a mission-critical KPI has many challenges. Companies need consistent, high-quality data and a straightforward way to measure CLV. In the...