A recent survey from Havas Group found that a staggering 75% of brands could simply disappear overnight and no one would notice or care. That statistic should shake companies and their marketing teams to the core. Customer loyalty is low, and the age of...
While "know thyself" might be one of philosophy's great maxims, "know thy customer" reigns supreme in the business world. Data has made knowing customers more attainable than ever, but only if companies can use the data they collect. Fractured, out-of-date, difficult...
It may surprise you to know that retail is one of the most data-driven industries out there. While tech companies may get all the press for leveraging data — for better or worse — it’s retail that’s putting customer data to use to create dynamic experiences and pivot...
During every episode of Antiques Roadshow, there’s at least one crowd-favorite story that goes something like this: A person finds something old and a little unusual. They may not know who made it or exactly what it’s for. They certainly don’t think about it daily...
There has been tremendous growth in demand for and acceptance of advanced analytics, data science, and artificial intelligence over the past few years. While this progress will be a great thing in the long run, it has also eclipsed companies’ abilities to effectively...
We, at the Modern Data Company (Modern), still cringe no matter how many times we hear statistics about how long data scientists spend cleaning data for use or how much data goes to waste restricted in silos. Data is a company’s lifeblood — beyond the “new gold” or...
In an episode of the popular British show The Office, a branch manager of a paper company walks through the warehouse with a district administrator. The administrator remarks that inventory levels are "scary" and admonishes the branch manager not to tie up any more...
Retail loves data. While tech companies get all the press when it comes to data and innovation, retail is quietly (and sometimes not so quietly) ramping up data collection and analytics to pursue the ideal customer 360 model. It has become essential to the industry’s...
Companies are spending more than they think maintaining legacy systems, but what’s the alternative? Offloading them? If the thought of burning bridges with legacy systems made you sweat, there is a way to integrate these systems into your new stack without...
Data silos are where insights go to die. Everyone knows this, but the retail sector experiences unique challenges when it comes to bridging those gaps. Customers demand more personalization and better interactions with brands, making overcoming data silos one of the...
